fACEBOOK DEVELOPER CONFERENCE

 

Facebook Developer Conference is an annual event for developers and businesses to explore what’s next in technology. Instrument was tasked to rebrand the 2018 conference while implementing a new site and app for its attendee's.  In the end, we established an identity comprised of several elements, that together, formed an extensible visual system. 

CREATIVE DIRECTOR: jd hooge

design director: tim kamerer

lead designer: anelese webster

development: justin levinsohn

 
 

Branding / WEBSITE / APP

 

Password for video: youreyesonly

 
 

f8 color palette

When opposite tones of adjacent colors on the spectrum are paired, the result is a range of a unique two-tone color combinations.

 
 
 
Schedule  Copy.jpg
 
F8_DigitalDisplay_Mockup.jpg
 
 

f8 typography

Graphik is the primary type, selected for its clarity and friendly personality. Trim Mono is the secondary type. Its monospaced style and machine-like details convey technology, and make it a good foil for Graphik.

 
 
Type.jpg
F8_Notebook_Mockup.jpg
 
 

particle creation

One of the core elements of the brand are blurred particles which symbolize unique communities made up of many individuals. The glow on a particle is achieved through a specific build of elements. 

 
F8_OutdoorPoster_Mockup.jpg