fACEBOOK DEVELOPER CONFERENCE
Facebook Developer Conference is an annual event for developers and businesses to explore what’s next in technology. Instrument was tasked to rebrand the 2018 conference while implementing a new site and app for its attendee's. In the end, we established an identity comprised of several elements, that together, formed an extensible visual system.
CREATIVE DIRECTOR: jd hooge
design director: tim kamerer
lead designer: anelese webster
development: justin levinsohn
Branding / WEBSITE / APP
Password for video: youreyesonly
f8 color palette
When opposite tones of adjacent colors on the spectrum are paired, the result is a range of a unique two-tone color combinations.
Graphik is the primary type, selected for its clarity and friendly personality. Trim Mono is the secondary type. Its monospaced style and machine-like details convey technology, and make it a good foil for Graphik.
One of the core elements of the brand are blurred particles which symbolize unique communities made up of many individuals. The glow on a particle is achieved through a specific build of elements.