FRYE

 

Huge was asked to redesign Frye's website to be more shoppable and better portray the brand's story. Our 3 ambitions included: broaden brand appeal, differentiate Frye from competitors, and increase awareness. Our solve was to give products more dimension, serve men and women differently, and integrate storytelling with shopability. As one of the designers on the team, my role was to help establish the new brand aesthetic and maintain consistency throughout the entire web and mobile experience. 

CREATIVE DIRECTOR: IAN BURNS

ART DIRECTOR: JOSE GUIZAR

BRAND STRATEGY: ASHLEY D'AMOUR

DESIGNERS: ANELESE WEBSTER & KELSEY LIM

USER EXPERIENCE: KATE PROULX

 
 

website / marketing / ecommerce / rebrand

 
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