Huge Boutique (HBQ) is a digital, branding and content agency for smaller clients with big dreams and nimble mindsets. The agency focuses on an agile project set that encompasses a range of disciplines; from digital experiences to retail and physical design. The HBQ identity was created with a refined sensibility and a series of elements that can be employed across platforms. Our goal was to create a refined, sensible brand. We fused a strong typographic aesthetic with a soft color palette for a tasteful combination.