Instrument was tasked to establish an art direction and initial campaign ideas for LinkedIn Talent Solutions, a platform that helps empower recruiters to find the best talent. Our goal was to capture the multifaceted, dimensional, unique and amazing faces of LinkedIn recruiters and create assets for internal and external brand activations.
ART DIRECTION / MARKETING CAMPAIGN
more than meets the eye
LTS has a totally unique approach to finding talent, which shines a light on both the person and their path forward. We photographed individuals from a fixed angle and zoom in on their eyes, portraying the deep level of understand recruiters have when using LinkedIn data.