Huge was asked to pitch for Nike Women's and serve the modern girl of sport and fitness through their new campaign #BetterforIt. We took advantage of the opportunity to innovate conversations about activity as the foundation of a badass life. Our goal was to create more than a campaign, but a vision for Nike — to be a publisher, an editor, and a voice.
We were honored when Nike selected Huge to work with their notable team. We look forward to inspiring women across the world through #BetterforIt and power of Nike.