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NIKE WOMEN'S

 

Huge was asked to pitch for Nike Women's and serve the modern girl of sport and fitness through their new campaign #BetterforIt. We took advantage of the opportunity to innovate conversations about activity as the foundation of a badass life. Our goal was to create more than a campaign, but a vision for Nike — to be a publisher, an editor, and a voice. 

We were honored when Nike selected Huge to work with their notable team. We look forward to inspiring women across the world through #BetterforIt and power of Nike.

CREATIVE DIRECTOR: KARYN PASCOE

ART DIRECTOR: JUSTIN LAFONTAINE

copywriter: billy bernhardt & howard myint

DESIGNERS: ANELESE WEBSTER & sarah deford

strategy: ben parker

motion/video: huge studio

 

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